In the age of online reviews, Google ratings can make or break a law firm’s book of business. After all, 84% of people trust online reviews as much as a friend’s recommendation today. Here are the top three tips proven to boost your firm’s Google ratings and reviews.
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- Get back to clients quickly. Slow response time is the most common reason clients leave negative reviews for law firms. Prioritize fully staffing your intake, client management, and administrative teams to ensure all inquiries are returned in a timely fashion.
- Request reviews — strategically. To boost both the quantity and quality of your Google reviews, put a system in place for requesting online feedback. Using a law practice management system can help you automate this process, and help you direct your outreach to those clients who had a positive experience with your firm.
- Maximize every review. Make sure to respond to all Google reviews, giving thanks for feedback and addressing any concerns that are raised. Ensure that your firm has processes in place to aggregate, learn, and improve from the ratings you receive.
Try these tips to increase your brand awareness and reputation in 2023. Amass a good number of positive reviews, and your firm will not only come up higher in online searches but also get more people clicking through to learn more.
Law firms that partner with iFive hold Google ratings of 4.6 or higher. Get in touch with us to find out how iFive can raise your reviews.
