Not all marketing strategies offer a great return on investment for law firms. After all, investing in a slickly-designed website or $1000-per click Google ads won’t do your book of business much good if these tactics don’t attract new clients. Rather than chase after fads, try these three tried-and-true tips to expand your firm’s marketing reach.
- Showcase your expertise. Who do you help, what do you help them with, and why do they choose you? Make sure these three key questions are clearly answered by your firm’s homepage — then expand your website to prove your capabilities. Case studies, client testimonials, and articles that answer frequently asked questions can help underscore your authority.
- Get in touch, stay in touch. Test how easy it is for a prospect to get in touch with you — by phone, email, online form, and even text or chatbot, depending on your audience. Then, make sure to respond to inquiries quickly and to nurture prospects long-term through regular contact, like an outbound email and call campaign or monthly newsletter.
- Let clients do the marketing for you. Claim your firm’s online profiles on Yelp, Google, Facebook, and other review websites, then encourage happy clients to leave reviews about your service. Doing so will serve as online word-of-mouth that attracts new prospects to your firm.
Of course, these strategies will only work if your firm provides a positive, client-centered experience. A smooth intake experience and great client management are prerequisites to pursuing any marketing efforts.
Need help finding great team members to support your law firm’s administrative and back office needs? Get in touch with iFive to find out how we can solve your legal staffing challenges.